Report: Miami Vice under consideration for Beckham’s expansion MLS team name

FBL-USA-MLS-ENG-BECKHAM-MIAMI

By DAN ITEL

When it became official that David Beckham would be bringing an MLS franchise to Miami, there was no shortage to the obligatory jokes about a certain 1980s South Beach-based TV show.

But Beckham’s new team wouldn’t actually be named Miami Vice. Right?

Well, not so fast. According to a report in the Palm Beach Post, Miami Vice is being floated as a legitimate name. Citing sources involved with Beckham’s ownership group, the report claims that the Vice, along with Miami Current and an undisclosed name tied to a corporate sponsor are among the names being considered.

At least they were the names used in a presentation to the City of Miami, Miami-Dade County and potential investors.

The Post also obtained images of a potential logo and kit that were used in the presentation. And true to a Don Johnson leisure suit, the logo features soft, pastel colors with the letters M and V forming a shield. The kit features an aqua shirt and dark gray shorts with pink stripes.

The formation of Beckham’s team was formerly announced in a Feb. 5 event in Miami. The surrounding details, including where the stadium will be built and what the club will be named, obviously will fuel the rumor mills in the coming months.

What do you think of this development? See Miami Vice being a legitimate name, or think it’s a bit too cheesy? What would you call the new Miami team?

Share your thoughts below.

This entry was posted in Featured, MLS- Expansion, MLS- Miami. Bookmark the permalink.

146 Responses to Report: Miami Vice under consideration for Beckham’s expansion MLS team name

  1. fischy says:

    When DC United is forced to move to Baltimore, they can change the team name to Homicide.

    • Huffleigh says:

      or if they stay how about DC Segregated?

    • Joe C. Schmoe says:

      That’s silly. It’s already been decided that they’ll be Hamsterdam United.

    • fischy says:

      Chicago Fire just fell into this TV thing, but other teams could easily do this. Boston Public or Boston Common. LA Law or LA Confidential — Red Bulls NY could become the Real Soccer Players of New Jersey. The Manchester City-owned team could keep their colors and be NYPD Blue, or maybe less cheesily NYFC Blue. FC Dallas could become just Dallas, but they would have to known as the Ewings. And, if Chicago ever tires of their disaster-linked name, they could become Chicago Hope.

      • scb says:

        “Real Soccer Players of New Jersey” is inspired. Nice work.

        • fischy says:

          Thank you.

        • KingGoogleyEye says:

          Second. Very nice. (Though I admit I didn’t get it the first time because I read “Real” as in Madrid or RSL.)

          Sadly, Seattle is stuck choosing between Grey’s Anatomy or Frasier Crane—at least that last one has the right initials.

      • Michael says:

        How about one of the LA teams as the Sockford Files? Jim Rockford’s trailer was in LA County, after all.

      • jake says:

        Um….the Chicago Fire was named after….wait for it….the Chicago Fire that burned down the city….of you could say they copied the World Hockey team….

    • JayAre says:

      The wire FC works for Baltimore

    • Mike R says:

      More like DC the Wire

    • Timber_DT says:

      Baltimore Wire FTW

  2. AC says:

    Enter Don Johnson

  3. Hogatroge says:

    [vomits]

  4. Cosmosfan says:

    CSI Miami FC

  5. AC says:

    Miami Current doesn’t sound too bad

    • KingGoogleyEye says:

      “Miami Current” is a great name…for a newspaper.

      • mouf says:

        *currant

        go GRAPES

      • Hogatroge says:

        You do realize the word “current” has another meaning aside from “contemporary.”

        • Rory Miller says:

          Wasn’t there a show called Riptide? Let’s do that one.

        • KingGoogleyEye says:

          Hogatroge,

          Aggh! you be blowin’ my mind with this talk of homonyms.

          Of course “current” has multiple meanings. I never implied otherwise. I pointed out that when paired with a city’s name it sounds a whole lot more like a newspaper than a sports team. In other words, anyone considering the name “Miami Current” should be the one realizing that “the word ‘current’ has another meaning.”

          I will make the same observation should the new NYC club call itself “The New York Post” in honor of the many local wooden beams, or the Revolution choose to tip their hats to local mathematicians with the name “New England Times.”

          • Costa says:

            The other ones you named are absolutely stupid, whereas Miami Current makes sense because the ocean is so deeply tied with Miami…

        • JP says:

          We already have the Colorado Rapids! :-)

  6. Max says:

    “…According to a report in the Palm Beach Post, Miami Vice is being floated as a legitimate name…”

    Depends what your definition of “legitimate” is.

  7. bodeguero says:

    OMFG

  8. Chris_B says:

    That would be the best club name ever. I can already hear Jan Hammer blasting through the yet to be built stadium. Marketing genius.

    • Michael says:

      I can’t find any pictures now, but Ruud Gullit rocked some Crockett-and-Tubbs style a few times when he coached the Galaxy. I see him as the club’s first coach.

  9. Aguinaga says:

    BAAHAAAAHAHAHA. Oh the Tifo possibilities.

  10. markd604 says:

    I just threw up in my mouth a little. This is a really stupid name for professional soccer team.

  11. Forza says:

    I like it. It’s marketing. I bet that jersey sells like hotcakes. It’s why the Red Bulls should have kept their name METROS and had the Red Bull logo on their jersey as a sponsor. Then again, the Euros don’t know how to market in America.

    • THomas says:

      Right…Red Bull doesn’t know how to market. They only have 43% market share.

      • Gonzo says:

        …of the ENERGY DRINK market. They are terrible at marketing sports teams (because they are using said teams to market energy drinks).

  12. Z says:

    Hey, I just thought of how MLS can be taken more seriously by the rest of the soccer world, and not seen as just some gussied-up, cartoonish retirement home for aging footballer playboys.

    Put a David Beckham-run team in Miami and call it “Miami Vice.” That’ll do the trick. If it doesn’t, stick them all in pastel-colored kits and have them play wearing sunglasses during night games.

    • Gonzo says:

      If that doesn’t fly, use a name tied to a corporate sponsor. This league is straight out of the movie “Idiocracy”.

  13. BFBS says:

    ok, given the presented alternatives, i vote for an undisclosed name tied to a corporate sponsor or even Miami An Undisclosed Name Tied to a Corporate Sponsor

  14. BrianK says:

    Miami Vice,…a LITTLE cheesy? OMG! How about the ‘Grand Canyon filled with Velveeta’ level of cheesy!!!

    With Beckham in mind,…how about the Miami Metrosexuals? How about the Miami Sarongs? How about the Miami Thongs,…could you imagine fan appreciation day on that one?

    How about the Miami South Beach Vibe? Miami Tony Montana’s?

    Or they could take a page out of Salt Lakes book,…Inter Rapid Miami Celtic AC.

    In all seriousness,…Miami Sharks probably works best.

    • Michael says:

      FC Tommy Vercetti.

    • White Kix says:

      Did you really just throw out all of those joke names and then conclude (seriously) that the team should be names the Sharks?

      And there is no way they would be the Metrosexuals. They would be Miami Metropolitans, shortened to Metros. Or, they could just be the Metrostars. That would appeal to all of the New York and New Jersey natives who moved to Miami between 96 and 2006.

      • BrianK says:

        Yes,….seriously. Hmmmmm,…Florida,…water,…Marlins,…no wait. Dolphins? No wait. Yes,…seriously. Tell you what,…why don’t you go down to Miami,…put a ham around your neck and swim out into the Atlantic,….

        • MLSsnob says:

          I got one, miami is known for its temprant weather yeah round right? How a out fair weather miami? It works in more ways than one.

    • ddd says:

      Miami Political Prisoners from Cuba

  15. KingGoogleyEye says:

    “the report claims that the Vice, along with Miami Current and an undisclosed name tied to a corporate sponsor are among the names being considered.”

    In other words, the team will be named after its corporate sponsor.

    But whatever, I don’t care what name they choose. This club will always be “Miami Spice.”

  16. FRANK says:

    DON JOHNDON WILL BE MASCOT FOR BECKHAM MIAMI VICE AND HE WILL SAW A FERRARI EVERY GOAL

  17. fischy says:

    Who’s gonna play Tubbs? LeBron?

  18. RK says:

    Look at all of the white lines on the field…

  19. SC says:

    Club Miami. What is Miami known for? Partying all night. Club Miami is simple and to the point. I like Miami International too, but “international” might sound too un-american or communist for a lot of people in that part of our country. Bay Harbor Butchers would be great…

    • BrianK says:

      Club Miami,…not bad.

      • Rory Miller says:

        Damn it that’s good! Club Miami it is!

        • AristotleTimVickery says:

          Club Miami does not sound like a good name. It sounds like its a disco club that attracts men of a certain persuasion. How about Miami Samba or Miami Barons or Miami Blue (speaking of local natural elements, Quakes should be Redwood Sporting Club)?

          • RP says:

            Club Miami is cheese but better cheese than Vice. I like Miami Blue.

            The quakes should be something silicon valley. SVFC?

    • Todd Marsch says:

      I like Club Miami too.

      It’s really kind of tricky now for new teams trying to figure out their names. Anything with “S/FC”, “United”, or “City” gets blasted as too vanilla and/or euro-snobbish. The sorts of names normal for other US sports (e.g. animal names) are blasted as too childish or cheesy. Reverting back to old NASL names seems safe, but if you don’t have that history, then it’s tough.

      • run says:

        I appreciate the effort to connect with local culture. Revolution, Rapids, Union, Galaxy, etc have connections to the cities. The use of “Real” “Sporting” “FC:” “United” always came across to me as a desperate attempt at legitimacy.

        You might argue about Miami Vice being “culture” but it would certainly bring attention to the league.

      • Quit whining about soccer in the US says:

        Anything with City/United/FC is just plain boring.

        Who cares if they blast US sports names as cheesy ?
        The Sounders are our team, we can name it as we see fit…we voted, we love it.

    • jlm says:

      SBSC – South Beach Soccer Club

      aka “The Club”

    • Hogatroge says:

      This. A million times this.

    • Roman Lewandowski says:

      Firstly, Miami has nothing in common (culturally, economically, even geographically) with the South, as people know it.

      Secondly, that little barb sounds like it comes from someone who has never spent much time in the South. Just as in the North, people in the cities are educated and relatively affluent. People in the rural areas really are no different from the ones you find in Upstate NY, central Pennsylvania, etc.

  20. THomas says:

    I have no idea why…but I somehow can’t help but like it.

  21. Twosevenstreet says:

    These designs are super nice

    link to skphotodesign.blogspot.com

  22. A.S. says:

    I think that somebody’s getting pranked.

    But, on the off chance it isn’t a prank, I think Miami Vice is far far better than calling the team something stupid like “Miami FC”, although, to be fair, at least in Miami, the “F” in FC could actually be reasonably interpretted to mean something relating to the game. Unlike everywhere else in the USA that uses “FC”.

  23. chuck says:

    I prefer Miami Spice.

    What? They have spicy food.

  24. MMV says:

    If Miami Vice is under consideration, Goldenballs FC has to be in the running, too. It’s only fair.

  25. mouf says:

    this is a beautiful disaster

  26. ELAC says:

    I’m a Chivas USA supporter. We’ve got issues but Miami Vice?
    What about “Gatos”? That said, I like LA Law for the rebrand of team. LAPD badge for our new badge.

  27. Bleze says:

    Vice City FC sounds more plausible, atlleast.

  28. Nico says:

    The Miami Sound Machines.

  29. bryan says:

    they can do better…

  30. Landon Klinsmann says:

    Miami Goal Machine?

  31. fischy says:

    How about Miami Soul, or Sol?

  32. Vic says:

    How about the Miami “Launderers” for all the money laundering that’s done from Miami. If it generates bad publicity they could always claim everyone one on the team gets their clothes laundered.

  33. Quit whining about soccer in the US says:

    Miami Spice…like The Sporks will always be around.

  34. Rory Miller says:

    Club Miami is the winner. Now go spread the word on Twitter so we can make this happen!

  35. James Blacic` says:

    I like Miami Samba

    • AristotleTimVickery says:

      might as well, I mean why hide the fact that thoughtful development of teams in Miami, Atlanta, and Orlando will, respectively, essentially lead to a colombian/brazilian team, a nigerian/west african team, and a british team. Atlanta Safari vs Miami Samba just about will sum it up for those fans who are new to the game.

  36. frank from santiago says:

    wow, horrible. they’ve gone all “gta” on mls. i’d go with any of the designs that Twosevenstreet put up. ANY of those are much better than MVice…..no, just no.

  37. Chris says:

    I’d vote for any Pitbull related catchphrase team name.

    305 FC
    Dale FC
    Miami Timbers
    Miami Worldwide

  38. 407 says:

    This SBI post should have been dated April 1st.

  39. mike says:

    Phillip Michael Thomas and Jon Dohnson will appear on the shirt!

  40. Mike R says:

    Miami Dexter

  41. Mike R says:

    Miami scarface

  42. Mike R says:

    Miami toots Miami cocaine Miami toplessbeaches

  43. Vic says:

    What about Miami Pensioners. They could attract retired Miami residents and bring famous stars out of retirement that are collecting soccer pensions.

  44. Carl says:

    Upon hearing this, MLS seized upon a marketing opportunity and created the Florida Rhyming Derby by forcing Orlando City SC to become the Orlando Mice.

  45. El Paso tx says:

    How about inter Miami city

  46. marco says:

    Miami Hoovers

  47. Ali Dia says:

    Nice. A joke name. Love it. The Mighty Ducks and Albuquerque Isotopes saved a seat at the table for this. The merchandise will experience monster sales for 5 minutes, with Becks loading the cash directly into a large bag with a dollar sign on it. He and Lebron will then tear off in a bright yellow Lambo never to return. It will be awesome.

    I could also get on board with “Miami 1972 Dolphins”, which would be pretty awesome particularly they go winless.

    Elian Gonzalez could probably be worked in here somehow to similarly mediocre comic effect.

    Or we can just cut to the chase and call it Chivas Miami.

  48. MLS_Soccer_Talker says:

    Miami deportivo

  49. Steve says:

    Miami Spice F.C.

  50. BrianK says:

    You heard it here first,….drum roll,………Miami Yeyo

    • Ali Dia says:

      Not bad– Although I believe the locals spell it “Llello”. Whatever– just pick one and save the other for the alternate crest / third jersey. Can’t miss.

  51. Ali Dia says:

    This might the most spectacular non-answer ever given to a basic question:

    Regarding the team colors:
    “They will be very vibrant colors, which I’m sure people are quite aware of what colors people in Miami love,” Beckham told reporters last week after announcing his intention to bring an MLS club to South Florida. “We haven’t exactly decided what colors they’ll be yet, but we have a good idea.”

    I love that guy.

  52. alocksley says:

    The already have the Miami Heat. Why not call this team The Humidity?

  53. Brett Son of Stephen says:

    This might be the funniest comment thread I have seen on this sight. Granted the topic is ripe for comedy.

  54. Simon says:

    Please don’t ruin a good show by doing that

  55. Gonzo says:

    Miami Gatorade – “It has electrolytes!”

  56. Mike r says:

    Miami zimmermans

  57. solles says:

    Miami Vice? nooooooooooooooooooooooo that would be an embarassment.

    CD Miami, connect with what you hope will be your core fanbase.

  58. Brian says:

    Will the Golden Girls be one of their supporters groups?

  59. user222 says:

    paying homage to Little Havana that’s becoming too big…

    Miami Salsa… Miami Mambo…. Miami Mojitos, Black Beans Miami…..

  60. Adam M. says:

    Club Del Boca Vista Juniors.

  61. sobe says:

    Miami Motorboaters

  62. KungFuSoccer says:

    Miami always seemed like a bad idea to me, but I always thought these people must have done their research and surely must know what they are doing. They obviously have no idea what they are doing. How about Miami Knight Riders or Miami Manimal?

  63. Joseph D'Hippolito says:

    Why do I have this gut feeling that Beckham’s tenure as an owner is going to be a joke?

    • BrianK says:

      I don’t think so. He is a nice guy and is surrounded by smart people. I think they are going to do well,…on the field. In the stands is another matter.

  64. Skippy says:

    I kinda like Miami Vice. Can’t help it. I’m a sucker for 80′s awesomeness. But, wouldn’t they need to buy or license the trademark from whatever movie studio controls it now? Should be cheap after Colin Farrell drove that franchise into the ground.

  65. RB says:

    Miami Hipsters, Miami Waves

  66. inkedAG says:

    Miami Vice is an awful, awful name.

    What would the marketing campaign be? Get your fix of Miami? Get addicted to Miami Vice?

    Call it the Miami Beckhams and get it over with.

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