By DAN KARELL
After more than a year and a half without a sponsor name to their stadium, FC Dallas is set to open up a new revenue stream once again.
According to reports in Dallas, FC Dallas have agreed a long-term deal over the stadium rights of FC Dallas Stadium with Japanese automobile manufacturer, Toyota (UPDATE: FC Dallas confirmed the deal on Tuesday morning, with the stadium named “Toyota Stadium” and the complex called the “Toyota Soccer Center”). The stadium, located in Frisco, Texas, will be known as Toyota Stadium once the deal is officially announced, which the reports believe will be on Tuesday.
Toyota currently owns naming rights deals on a number of U.S. stadiums in multiple sports including soccer. The NBA’s Houston Rockets play in the Toyota Center, fellow MLS club Chicago Fire play in Toyota Park, and the NASL’s San Antonio Scorpions play at Toyota Field.
When FC Dallas Stadium opened in 2005, it was known then as Pizza Hut Park, but the pizza chain company decided not to renew their contract and the naming rights expired in January, 2012.
What do you think of this news? How do you see this affecting FC Dallas? Do you believe they’ll spend more now that they have another revenue stream?
Share your thoughts below.