Cascadia Cup Council and MLS reach trademark agreement

CascadiaCup1 (Denise McCooey)

By DAN KARELL

There finally looks to be a resolution to the trademarked rights of the Cascadia Cup.

The Cascadia Cup Council, made up of leaders from the supporters groups of the Seattle Sounders, Portland Timbers, and Vancouver Whitecaps, announced that they had come to an agreement in principle with Major League Soccer on the issue of the Cascadia Cup trademarks.

While the deal has not yet been ratified, the two sides agreed that the Council will own the name, logo, and likeness of the trophy, among other details, and that neither the supporters groups nor MLS can use the Cascadia Cup for sponsorship purposes without unanimous agreement.

The Cascadia Cup was founded in 2004 by fans of the three teams in the Pacific Northwest, all of whom were at the time playing in the lower divisions of U.S. Soccer. Last January, MLS attempted to register a U.S. federal trademark to the Cascadia Cup, upsetting fans of the clubs involved and in response, they came together to form form the Cascadia Cup Council to try and file the trademark under their name.

The agreement comes at the perfect time, as another Cascadia Cup showdown between the Vancouver Whitecaps and the Seattle Sounders highlights Saturday’s MLS action. So far this season, after two matches played by each team, the Sounders lead the Cup standings with four points.

What do you think of this news? Do you agree with the decision? Do you believe MLS should have full rights to the name, trophy, and likeness instead?

Share your thoughts below.

This entry was posted in Major League Soccer, MLS- Portland Timbers, MLS- Seattle Sounders, MLS- Vancouver Whitecaps. Bookmark the permalink.

9 Responses to Cascadia Cup Council and MLS reach trademark agreement

  1. ed - houston says:

    sure MLS went about this the wrong way but in the end they got what they wanted, some control and some $$.

    • Chance says:

      They got extremely limited control and no money.

      • Rory says:

        Who cares? Seriously though if it existed before MLS had the teams than screw MLS on this. I can’t decide I want the rights to something my workplace did before I bought the place if it wasn’t negotiated before the purchase.

  2. SJ says:

    It will be interesting to see if RSL and Colorado can get the same deal with the Rocky Mountain Cup–and all the other Cup games they are trying to usurp.

  3. soccerroo says:

    I think in this case MLS should have to pay for the right to use name and images. This was in existance before MLS had any affiliation with any of the teams. In most other cases I belive it should be a shared thing as the teams did not exist outside of MLS. So the supporters groups and Mls have a shared interest in the use.

  4. dhines says:

    Seriously think about it . . . all the MLS wants is to ensure it doesn’t become a PR nightmare. For example, “the Cascadia Cup, sponsored by your local sports gambling book”.

    By having veto rights, all groups can be assured their reputation and rights are protected.

  5. ben says:

    How freakin bad@ss would a western conference final in seattle with 67000 fans be against portland