At long last, FC Dallas has a jersey sponsor.
FC Dallas announced a multi-year, multi-million-dollar jersey sponsorship deal with AdvoCare, a Plano, Texas-based health and wellness company. Financial terms of the deal, the first jersey sponsorship deal in team history, were not disclosed, but it will last for three and a half years. The club will don the new jersey for the first time on July 28 against the Los Angeles Galaxy.
"Our ultimate goal was to identify the perfect partner," Doug Quinn, FC Dallas president and CEO, said at a press conference. "I think we've found them, and what makes this more perfect is that they are Texas based."
Quinn said that club had been searching for a local business to partner with for the last year and a half before coming to terms with AdvoCare, which already was a partner of the club in a smaller capacity. For FC Dallas, it's a refreshing piece of good news after losing its stadium name rights deal with Pizza Hut prior to the season while enduring a 3-9-5 start on the field that puts FCD in last place in the Western Conference.
With FC Dallas taken care of, only the San Jose Earthquakes, Colorado Rapids and Sporting Kansas City remain as MLS teams without a jersey sponsor.
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