Chivas USA announce sponsorship with Corona

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BY ADAM SERRANO

Changes are in the air for Chivas USA.

New Coach, new General Manager, a host of new players and now a new sponsor.

Chivas USA announced on Tuesday an agreement with Groupo Modelo, a Mexican beer conglomerate. The agreement will lead to the Corona Extra logo taking a prominent place on team apparel. It is the second time that a beer company has sponsored a Los Angeles team in a prominent way. Budweiser had a prominent place on the jersey sponsorship of the Los Angeles Galaxy in the past.

Chivas USA will unveil the sponsor officially at an event in Downtown Los Angeles on February 16th. 

What do you think of the sponsorship? Hoping to see Corona girls at Chivas USA matches?

Share your thoughts below.

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44 Responses to Chivas USA announce sponsorship with Corona

  1. RK says:

    I guess they couldn’t put their better beer, Negra Modelo, on the shirts. Heck, we’re going to have enough trouble with “Bimbo”.

    Nice sponsor, though…

  2. john.q says:

    thought MLS was against having alcohol sponsors. guess not anymore MLS is growing up.

  3. CACuzcatlan says:

    Doubtful. Like the article says, the Galaxy had Budweiser on their jersey in the pre-Beckham days.

  4. Sgc says:

    It was always hard liquor, not beer. As Ives said, back in the day the Budweiser logo was on a team shirt (though they didn’t do the front-and-center sponsorships back then).

  5. CACuzcatlan says:

    Is this not a shirt sponsorship?

    “The multiyear agreement will see the logo of Corona Extra, the leading brand in Mexico and the top imported beer in the United States, on Chivas USA team gear, as well as having a significant and visible presence at Chivas USA’s home games and other events”

    They seem to avoid saying it will be on the front of the shirt.

  6. Starks In Tampa says:

    More money for the team and the league is good. However, I do not condone the drinking of alcohol or approve of it so I could careless.

  7. Edwin says:

    I think it’s a sure bet that is a shirt sponsorship. I don’t think MLS is going to do what the teams in Mexico have done with their Jerseys where there is like a Soda, a Beer, a dairy brand, a bread, a bank and a random product on just about every jersey?

    Now, if only we could get FC Dallas, Colorado and maybe even KC a sponsor? I am sure New England would follow suit eventually? Oh and I guess Chicago and Columbus need to find new deals, heck even the 2 new teams are coming in with a sponsor and I’m sure Montreal will too!

  8. Chris says:

    They want you to drink more in case the team falls on its face out of the gates this season. ;)

  9. jonk says:

    Yeah, my first impression from what’s been written is that it might be on training gear but not on the gameday kits.

  10. Steve C says:

    1919 called, they need you to sign the 18th Amendment to the US Constitution when you have a chance.

  11. Petaluman says:

    The leaked images from a week or two back looked pretty sweet providing they were accurate.

  12. jonk says:

    If it’s such a sure bet why didn’t they say that? And nobody is suggesting they’ll have multiple sponsorships on the shirt. However, many MLS teams have sponsorship partnerships with more than one company.

  13. Petaluman says:

    Leaked images of the new kit that is….If true one of the better kits in all of MLS IMO.

  14. Jeremy says:

    I lol’d

  15. Usanchezfe says:

    It’s a jersey sponsor as well. Visit the Chivas USA facebook page and you will see Corona on the front of the training gear they are using in preseason camp.

  16. Brian says:

    Sweet sponsor. Better than those scam artists and drug pushers that sponsor the Galaxy.

  17. b says:

    How many MLS teams does that leave without a shirt sponsor? Hopefully the others get one soon…

  18. Colin says:

    Good for Chivas USA, and this is coming from a Galaxy fan. I know they had problems with jersey sponsorship after Comex backed out last year. I hope NE, Colorado, KC, Dallas, Chicago, and Columbus feel real silly right about now. A team in disarray like CUSA manages to get a shirt deal done and those lousy FOs can’t? Shame.

  19. Mark says:

    I forgot, who’s getting the Bimbo jersey sponsor? Is that Philly?

  20. B1879 says:

    I guess I thought the league had Budweiser as its sole beer sponsor.

  21. Mohammed says:

    Don’t kid yourself. Major beer corporations do their fair share of scamming and pushing.

    Up the Micro Brews!!!

  22. Colin says:

    You mean Amway?

  23. RK says:

    Lincoln Tunnel

  24. RK says:

    You must not be a DCU fan.

  25. Brian says:

    Herbalife. But Amway is just as bad and they sponsor the Earthquakes, actually

  26. Tyler says:

    Well, I believe InBev owns a big share of Corona’s parent company, so it’s not really competition.

  27. Tyler says:

    No, it’s definitely on the gameday shirt. There were some leaked images of both home and away kits a few weeks ago with Corona on the front.

  28. ELAC the AOLA drummer says:

    Actually Budweiser owns 50% of Grupo Modelo. Which I agree is a better beer.

    For all you haters, the shirt has been avaialbe on http://www.Footballshirtculture.com thanks to me.

    In regards to the MLS rule on Beer sponsors on jerseys, that agree with budweiser ended on 12/31/2010.

    Man, you people know nothing about Chivas USA. You call yourselves MLS fans? :)

  29. BenH says:

    FCD is in talks with multiple companies and should announce something before the season starts.

    3-0

  30. JL says:

    Who did Chivas hire for GM? I hadn’t seen anything on this.

  31. radi0head says:

    rofl

  32. radi0head says:

    you guys see the philly shirt yet?

    link to footballshirtculture.com

    rofl its terrible

  33. ELAC says:

    Jose Domene is the new Chivas USA GM. Stanford product. MLS wunderkid. Very humble and honest.

    Does everybody know about http://www.cdchivasusa.com?

    You can get a plethora of CUSA news there.

    Yes, it’s in English.

  34. JoshC says:

    Dang, did that just come out? I bet you $100 people in Philly are gonna complain and say they won’t buy it. Oh and also, women are going to say they’re offended, but I bet the Union FO will say they focus grouped it and found no problems. Mark my word.

  35. Colin says:

    I am aware. I was just pointing out that Amway (SJ) is just as bad, if not worse.

  36. Colin says:

    Yeah, they all say that. New England and Colorado have “been in talks” for YEARS with various companies. I’ll believe it when I see it.

  37. Colin says:

    I don’t see the part where they mention being the Galaxy’s PDL team? Is that on the spanish site?

  38. Tony in Quakeland says:

    Which means we will never see the obvious Smirnoff – Red Bull sponsorship

  39. Elac says:

    Actually, just click the “soy un menso” link.

  40. Justin O says:

    Why would women say they are offended? It’s a term women use as much as men.

  41. Drew says:

    On the contrary good sir, I prefer Jager with Red Bull

  42. Don Pelayo says:

    Woohoo! Perhaps Magic Hat will finds its way onto the Revolution Jersey…or not.